International Marketing
BASIC DATA
course listing
A - main register
course code
MMM5430
course title in Estonian
Rahvusvaheline turundus
course title in English
International Marketing
course volume CP
-
ECTS credits
6.00
to be declared
yes
assessment form
Examination
teaching semester
autumn
language of instruction
Estonian
English
Study programmes that contain the course
Structural units teaching the course
MM - Department of Business Administration
Timetable link
Version:
VERSION SPECIFIC DATA
course aims in Estonian
Anda kuulajatele teadmised ja oskused rahvusvaheliselt tegutseva ettevõtte turundustegevuse juhtimiseks.
course aims in English
To give the student the knowledge and skills to lead the marketing activities of an international company
learning outcomes in the course in Est.
Üliõpilane:
- teab rahvusvahelise turunduse eripäradest;
- analüüsib rahvusvaheliselt tegutseva ettevõtte turundustegevust;
- kujundab sihtturule sobiva turundusmeetmestiku;
- omab ülevaadet rahvusvahelise turunduse plaani koostamise protsessist;
- tunneb põhilisi turundusorganisatsiooni ülesehitamise vorme.
- teab rahvusvahelise turunduse eripäradest;
- analüüsib rahvusvaheliselt tegutseva ettevõtte turundustegevust;
- kujundab sihtturule sobiva turundusmeetmestiku;
- omab ülevaadet rahvusvahelise turunduse plaani koostamise protsessist;
- tunneb põhilisi turundusorganisatsiooni ülesehitamise vorme.
learning outcomes in the course in Eng.
The student:
- has the knoweldge of international marketing concepts;
- analyses the marketing activities of an international company;
- creates a marketing plan that fits the target market;
- has an overview of the process of creating an international marketing plan;
- knows the basic forms of marketing organization.
- has the knoweldge of international marketing concepts;
- analyses the marketing activities of an international company;
- creates a marketing plan that fits the target market;
- has an overview of the process of creating an international marketing plan;
- knows the basic forms of marketing organization.
brief description of the course in Estonian
Rahvusvahelise turunduse olemus. Rahvusvahelise turunduse keskkond. Sihtturgude hindamine ja -analüüs. Turule sisenemise strateegiad ja meetodid. Rahvusvaheline bränding. Turundusmeetmestiku kohandamine rahvusvahelises turunduses. Kontroll rahvusvahelises turunduses. Rahvusvahelise turunduse organisatsioon.
brief description of the course in English
The nature of international marketing. The environment of international marketing. Target market evaluation and analysis. Market entry strategies and methods. International branding. Adapting the marketing mix in international marketing. Control in international marketing. The organisation for international marketing.
type of assessment in Estonian
Lõpptulemuse = individuaalne eksam 50% + grupitöö koduse tööna 50%
type of assessment in English
Final score = individual exam 50% + group work at home 50%
independent study in Estonian
Juhtumite ja lisalugemismaterjalide lugemine, grupitöö lahenduste loomises osalemine.
independent study in English
Reading cases and supplementary readings, participating in the preparation of group solutions.
study literature
Albaum, G., Strandskov, J., Duerr, E. International Marketing and Export Management.,5/e.Prentice Hall, 2005.
Philip R. Cateora, Mary C. Gilly, John L. Graham. International marketing, Irwin McGraw-Hill, 2013
Vihalem, A. Rahvusvaheline turundus. Tallinn. Külim, 1999.
Philip R. Cateora, Mary C. Gilly, John L. Graham. International marketing, Irwin McGraw-Hill, 2013
Vihalem, A. Rahvusvaheline turundus. Tallinn. Külim, 1999.
study forms and load
daytime study: weekly hours
2.0
session-based study work load (in a semester):
lectures
1.0
lectures
-
practices
0.0
practices
-
exercises
1.0
exercises
-
lecturer in charge
-
LECTURER SYLLABUS INFO
semester of studies
teaching lecturer / unit
language of instruction
Extended syllabus or link to Moodle or to home page
2025/2026 autumn
Kristo Krumm, MM - Department of Business Administration
English, Estonian